With more than 28+ years of experience in public relations, marketing and advertising, and a passion for the arts, Tracy Larrua has been described as a communication jade-of-all-trades. A local girl from Hawaii, she spent 17 years honing her career in Los Angeles where she is regarded as a publicist and marcom specialist with a focus on integrated public relations.
Since relocating back home to O’ahu in late 2009, Larrua now splits time between Hawai’i and L.A. where she also conducts pr workshops for large companies, small business owners, and non-profit organizations, as well as specializes in one-on-one client training and pr coaching.
Larrua consults for a variety of clients including LA INC (The Los Angeles Convention & Visitors Bureau), Parents and Children Together, Peace Bridge, FX-Group, Tom Moffatt Productions, Hula Nation Filmworks, KoAloha Ukulele, Aloha Pet Care, Doraku Sushi, Blue Tree Café, Hello Makana, Mele Mei/Na Hoku Hanohano Awards, Loading Zone Arts, and Hawaii Duck Tours. Most known as a MarCom specialist for luxury hotel companies, Larrua has also worked for The Ritz-Carlton Hotels & Resorts (Regional PR Director), Starwood Hotels (Director of MarCom), and Fairmont Hotels & Resorts (PR Director).
Prior to her move to LA, Larrua created and supervised public relations, promotions, and special event campaigns for a variety of advertising, retail, entertainment and travel industry clients including Peck Sims Mueller Advertising and the Kula Bay Tropical Clothing Company. In addition, she played a key roll in the development and promotion of special projects including the Hawaii Jazz Festival, Okinawan Music Festival and the Kalihi-Palama Summer Festival.
With a background in entertainment and the arts, and alumnae of the popular James B. Castle High School and Ronald E. Bright Theatre, Larrua was the recipient of the very first dance scholarship. After a long career as a dancer and choreographer (and a kid at heart) in Hawaii, she has been able to take her experiences in performing arts and continued to work with children in various promotional projects that included The Hawaii State Literacy Campaign “Read To Me,” Recycle Hawaii Project, The Oceanic Keiki Club, The University of Hawaii Rainbow Dancers and Catholic Charities’ Youth-At-Risk Program.
In both Hawai’i and Los Angeles, Larrua is very active in the culinary, visual and musical arts scene. She created numerous ground breaking gallery shows including Art & Soul at The Bel Age Hotel and Arts 4375 at The Ritz-Carlton, Marina del Rey, showcasing established and emerging artists from the local community, as well as produced the annual May Day in L.A. event for 13 years, which perpetuated Hawaiian culture and music. When not working or volunteering, she can be found at her favorite beach in her O’ahu neighborhood, enjoying the art galleries in LA, or relaxing with her family in Pt. Dume, Malibu.