Poi Planet workshops and classes offer something for everyone and are held both in Honolulu and Los Angeles. If you are a PR DIY’er, run a small business or non-profit, or oversee the marketing department in your company, you’ll benefit from attending.
PR 101 – “Get The Word Out”
This is where we get started. The basics of PR and MarCom (marketing communications) are covered here and provide students a good understanding of the foundation of the marketing principles, the difference between PR and advertising, and identifying strong and interesting story angles.
“Get The Word Out, II”
The follow-up to PR 101, “Get The Word Out, II” dives more into the nitty gritty details of MarCom and covers in-depth subjects including developing media lists, dissemination list how-to, creating one-of-a-kind promotions and special events, as well as case studies.
Poi Planet Coaching
Athletes, celebrities, and health fanatics all have one- a coach. So now private one-on-one PR coaching sessions are available to specifically focus with clients marketing needs. The program is held over a four-week period with two-hour coaching sessions, once a week. Longer coaching sessions can be extended, if needed. And yes, there are homework assignments.
UPCOMING CLASSES AND WORKSHOPS IN 2015:
Poi Planet is coming to Maui on 7/2/15 with an introductory PR class for small business owners, entrepreneurs of all types, and everything else in-between. We work on developing strong story angles that get the attention of the public and media, and then learn a variety of ways to “get the word out.” There are two classes to choose from: 10:00 a.m. to 12:00 p.m. and 1:00 p.m. to 3:00 p.m. Location is the beautiful Hula Grill Kaanapali at 2435 Kaanapali Parkway, Bldg. P1, Lahaina, Maui, 96761. Please arrive 15 minutes prior to start of class. Class fee is $40. per person. Seating is limited. For more details on how to register, just shoot us an email in the contact page of the website. We look forward to seeing you soon!