With more than 30+ years of experience in public relations, marketing and advertising, and a passion for the arts, Tracy Larrua has been described as a communication jade-of-all-trades. A local girl from Hawaii, she spent 17 years honing her career in Los Angeles where she is regarded as a publicist and marcom specialist with a focus on integrated public relations. Since relocating back home to O’ahu in late 2009, Larrua now splits time between Hawai’i and L.A. where she also conducts pr workshops for large companies, small business owners, and non-profit organizations, as well as specializes in one-on-one client training and pr coaching.
Larrua consults for a variety of clients including BVO Enterprises, Ka’imi Music, Tin Haus, KFK Fine Art, I’m A Bright Kid Foundation, Peace Bridge LLC, and Aoki Group. Past clients have included LA INC (The Los Angeles Convention & Visitors Bureau), Parents and Children Together, FX-Group, Tom Moffatt Productions, Hula Nation Filmworks, KoAloha Ukulele, Aloha Pet Care, Doraku Sushi, Bluetree Café, Hello Makana, Mele Mei/Na Hoku Hanohano Awards, Loading Zone Arts, and Hawaii Duck Tours.
Most known as a MarCom specialist for luxury hotel companies, Larrua has also worked for The Ritz-Carlton Hotels & Resorts (Regional PR Director), Starwood Hotels (Director of MarCom), and Fairmont Hotels & Resorts (PR Director). Prior to her move to LA, Larrua created and supervised public relations, promotions, and special event campaigns for a variety of advertising, retail, entertainment and travel industry clients including Peck Sims Mueller Advertising and the Kula Bay Tropical Clothing Company. In addition, she played a key roll in the development and promotion of special projects including the Hawaii Jazz Festival, Okinawan Music Festival and the Kalihi-Palama Summer Festival.
With a background in entertainment and the arts, and alumnae of James B. Castle High School and the Ronald E. Bright Theatre program, Larrua was the recipient of the very first dance scholarship. After a long career as a dancer and choreographer in Hawaii, she has been able to take her experiences in performing arts and continued to work with children in various promotional projects that included The Hawaii State Literacy Campaign “Read To Me,” Recycle Hawaii Project, The Oceanic Keiki Club, The University of Hawaii Rainbow Dancers and Catholic Charities’ Youth-At-Risk Program.
In both Hawai’i and Los Angeles, Larrua is very active in the culinary, visual and musical arts scene. She created numerous ground breaking gallery shows including Art & Soul at The Bel Age Hotel and Arts 4375 at The Ritz-Carlton, Marina del Rey, showcasing established and emerging artists from the local community, as well as produced the annual May Day in L.A. event for 13 years, which perpetuated Hawaiian culture, music, and aloha spirit. When not working or volunteering, she can be found at her favorite beach in her O’ahu neighborhood or enjoying the art galleries in LA.
Poi Planet partner, Guy Hess, brings order to the PR chaos, but more importantly, brings 25+ years of experience to the table in the form of his two backgrounds– martial arts discipline and personal development training/education.
In martial arts, Guy holds a 3rd degree Black Belt in Tang Soo Do. He has studied with renowned Grand Master Charles Ferraro, since the age of 15, and has been actively involved with the Tang Soo Do Mi Guk Kwan Association (www.tsdmgk.com) since its inception in 1995. He not only taught at these studios, but also developed the business program from the ground up and ran the day-to-day operations.
In personal development/education, Guy has participated in workshops and training sessions from Anthony Robins to Zig Ziglar. As well, he has been a student, team leader, and advocate of Landmark Education, widely recognized as the industry leader for personal training and development. With this killer combination, Guy assists Poi Planet clients in brand development and management, PR workshops and classes, as well as with one-on-one personal development coaching. He helps clients to find their “why” and focuses on goal setting, which works in alignment with their PR and MarCom plans.
Originally from Connecticut, Guy has lived in California (San Francisco and Los Angeles), but it is Hawai’i that he calls home. He was first introduced to Honolulu when a cousin of his invited him to visit. Once he arrived, he was hooked an attended the University of Hawaii at Manoa, where he received his Bachelor of Arts degree in History and Entrepreneurial Studies. Years later and after lots of adventures on the road, he returned to O’ahu to make the move permanent. Guy is active in the community and involved in several clubs and non-profit organizations. In his spare time he enjoys participating in fitness and outdoor activities.